Event Ticketing Platform Fees in Australia: 2026 Comparison
How much do Tickify, Eventbrite, Humanitix, DICE, and TryBooking actually cost? A complete breakdown with worked examples at real event sizes.
Platform fees at a glance
The most important question isn't just the percentage. It's who pays the fee. An organiser-paid 4% looks cheaper than a buyer-paid 5% until you realise the organiser absorbs the first one from their revenue.
| Platform | Organiser fee | Buyer fee | Who pays (default) | Data ownership | Resale royalty |
|---|---|---|---|---|---|
| Tickify | $0, none | 5% flat | Buyer always | Organiser | 4% per resale (coming soon) |
| Eventbrite | 5.35% + A$1.19/ticket | 5.35% + A$1.19/ticket | Organiser (default) | Eventbrite | None |
| Humanitix | 4% + A$0.99/ticket | 4% + A$0.99/ticket | Organiser (default) | Humanitix | None |
| TryBooking | A$0.50/ticket + 2.5% processing | A$0.50/ticket | Organiser (processing) | TryBooking | None |
| DICE | Not published (contract basis) | 15–25% estimated, built in | Buyer (built into price) | DICE | None |
Note: Eventbrite and Humanitix allow organisers to pass their fee to buyers when setting up an event, but neither defaults to this. DICE fee estimates are based on publicly reported examples; DICE does not disclose its fee structure. All figures are AU market rates as of 2026.
The “who pays” distinction explained
Most ticketing platforms quote fees in a way that obscures the real cost to organisers. Here's what the fee models actually mean in practice.
Both Eventbrite and Humanitix default to the organiser absorbing the fee when an event is created. Many organisers run events for months or years without realising they could have been passing this fee to buyers. On a 500-ticket event at $75, the difference is $2,600+ that could have stayed with the organiser.
Tickify's model removes this decision entirely. The fee is always buyer-paid. There is no organiser setting to configure, no risk of accidentally absorbing a fee you didn't mean to. The organiser always receives face value.
How the three fee models compare on a $75 ticket
| Platform | Ticket face value | Buyer pays | Fee deducted from organiser | Organiser receives |
|---|---|---|---|---|
| Tickify | $75.00 | $78.75 | $0.00 | $75.00 |
| Eventbrite (fee passed to buyer) | $75.00 | $80.20 | $0.00 | $75.00 |
| Eventbrite (fee absorbed) | $75.00 | $75.00 | $5.20 | $69.80 |
| Humanitix (fee passed to buyer) | $75.00 | $78.99 | $0.00 | $75.00 |
| Humanitix (fee absorbed) | $75.00 | $75.00 | $3.99 | $71.01 |
What organisers actually net at real event sizes
Percentages are abstract. These worked examples show what the fee difference means for typical AU event sizes.
Scenario 1: 200-person event, $60 tickets ($12,000 face value)
Scenario 2: 500-person event, $85 tickets ($42,500 face value)
When Eventbrite or Humanitix organisers pass their fee to buyers, the buyer pays more per ticket than on Tickify, because both platforms' per-ticket fees exceed Tickify's 5% flat rate at most ticket price points. Tickify is cheaper for organisers AND cheaper for buyers than either platform in “pass to buyer” mode.
Platform-by-platform breakdown
Tickify
5% flat fee charged to ticket buyer at checkout. Organiser receives 100% of face value on every ticket. No monthly subscription, no setup cost, no contract.
Dynamic QR codes (refresh every 60 seconds) prevent screenshot duplication. Resale royalty of 4% coming soon. Attendee data owned by the organiser.
Best for: independent music events, festivals, comedy nights, sports events, 200 to 10,000 capacity.
Eventbrite
Standard AU fee. Organiser can absorb (default) or pass to buyer. Large global marketplace, events visible to Eventbrite's audience. Attendee data stays with Eventbrite.
Best for: events that depend on Eventbrite marketplace traffic, B2B conferences, established promoters with existing Eventbrite audiences.
Humanitix
Standard AU fee. Not-for-profit, profits go to charity. Native donation feature alongside tickets. Strong for charity, school, and community events. Attendee data stays with Humanitix.
Best for: charity events, school events, fundraisers, community organisations where the Humanitix brand adds credibility.
TryBooking
Flat 50c per ticket plus 2.5% payment processing fee. Simple, predictable pricing. Popular with schools, community groups, and small events.
Best for: school events, community events, small-to-medium events where simplicity is the priority over features.
DICE: what we know
DICE does not publish its fee structure publicly. Fees are negotiated per contract. Based on publicly reported examples from venues and promoters, DICE fees are typically built into the ticket price at a rate estimated between 15 and 25%.
DICE primarily serves established music venues and larger promoters. It is not generally available to independent organisers running their first events. DICE retains attendee data, controls the resale market entirely, and does not pay resale royalties to event organisers.
Frequently asked questions
Calculate your exact numbers
The fee calculator lets you enter your ticket price and expected attendance to see what you'd net across platforms side by side.
Open the fee calculatorEventbrite AU fees sourced from their published standard rate card (5.35% + A$1.19 per ticket, current as of 2025). Humanitix AU standard booking fee is 4% + A$0.99 per ticket (ex. GST). DICE fees are not publicly disclosed and vary by contract; the range shown is an estimate based on publicly reported examples. Tickify charges a flat 5% buyer-paid fee with no fixed or processing charges. All figures in AUD. Actual amounts may vary by event configuration.
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Free for organisers. Set up your first event in under 10 minutes. No credit card required.