Tickify vs Humanitix
Two Australian ticketing platforms with very different models. An honest comparison of fees, data ownership, and which suits your events.
Tickify
5% fee charged to ticket buyers. Organiser keeps 100% of face value. Attendee data stays with the organiser.
Humanitix
Standard AU fee. Profit donated to charity. Organiser can absorb or pass to buyer. Attendee data stays with Humanitix.
Understanding Humanitix's charity model
Humanitix is a registered not-for-profit that donates 100% of its profits to charitable causes, primarily education programs for disadvantaged youth in Australia and New Zealand. It's a legitimate and meaningful social enterprise. If your event audience cares about the brand story, it can be a genuine differentiator.
What's important to understand: Humanitix still charges a fee. The fee is 4% plus A$0.99 per ticket. The charity donation comes from Humanitix's profits after operating costs. It doesn't change the fee an organiser pays.
Humanitix charges organisers 4% + $0.99/ticket. From that revenue, it funds its operations and donates the profit. The organiser still pays a fee. The difference is where Humanitix's profit goes. For events where the charity angle resonates (school events, fundraisers, community organisations), it can be a genuine selling point to attendees.
Fee comparison
Tickify's fee model and Humanitix's fee model work differently in one key way: who pays the fee.
On Tickify, the 5% fee is always paid by the ticket buyer. The organiser receives the full face value of every ticket sold, with no deductions from organiser revenue, ever.
On Humanitix, the 4% + $0.99/ticket fee is charged to the organiser by default. Organisers can choose to pass it on to buyers when setting up their event, but the default is that the organiser absorbs it.
Example: 200 tickets at $60 each
On a 200-ticket event at $60 per ticket, the organiser retains $678 more with Tickify.
| Fee type | Tickify | Humanitix (AU) |
|---|---|---|
| Platform fee to organiser | $0, none | 4% + $0.99/ticket (can pass to buyer) |
| Booking fee to buyer | 5% flat (always buyer-paid) | Optional, only if organiser passes it on |
| Monthly subscription | None | None |
| Setup / per-event fee | None | None |
| Free event fees | No fees for free events | No fees for free events |
| Who benefits from your fee | Tickify operations | Charity (via Humanitix profits) |
Attendee data ownership
Both Tickify and Humanitix allow organisers to export their attendee list. The difference is in who the underlying data relationship belongs to, and what each platform does with it.
Humanitix retains attendee data in its system. Organisers get their CSV, but Humanitix holds the attendee profiles on its platform. Humanitix's not-for-profit status doesn't change the data relationship.
On Tickify, the organiser owns their attendee data. Tickify does not use it for its own marketing, does not recommend competing events to your attendees, and does not retain it as an asset if you stop using Tickify.
| Data point | Tickify | Humanitix |
|---|---|---|
| Who owns attendee data | Organiser | Humanitix |
| Can export full attendee list | Yes, anytime | Yes, CSV export |
| Platform markets to your attendees | No | Limited, not-for-profit context |
| Data portability if you switch | Full export, take your list | Export available, but Humanitix retains profiles |
Features compared
| Feature | Tickify | Humanitix |
|---|---|---|
| Ticket types (GA, VIP, Early Bird) | Unlimited | Unlimited |
| Custom event page | Yes | Yes |
| Mobile scanning app | Yes, Tickify Launch (iOS + Android) | Yes, Humanitix app |
| Anti-fraud ticket technology | Dynamic QR (60s refresh) + blockchain | Standard QR code |
| Resale / secondary market control | Yes (coming soon), capped with organiser royalty | No resale controls |
| Charity brand association | Not applicable | Yes, carries the Humanitix brand |
| Free events | Yes, no fees | Yes, no fees |
| Donation option alongside tickets | Roadmap | Yes, native donation feature |
When to use each platform
Tickify and Humanitix genuinely suit different use cases. There's no one-size answer here.
Choose Tickify when
- You run paid music events, festivals, comedy nights, or sports events
- Organiser payout matters. You want to keep 100% of face value.
- Your audience finds you through your own marketing, not a platform marketplace
- You want to control how tickets resell and earn a royalty from secondary sales
- Attendee data ownership is important. You want your list, not the platform's.
- You've grown past Humanitix's fee structure and want a cleaner cost model
Humanitix suits you when
- You run charity events, fundraisers, or school events where the charity brand matters
- Your attendees will appreciate the "your booking fee goes to charity" message
- You want to accept donations alongside ticket purchases natively
- You run community or not-for-profit events where Humanitix's identity aligns with yours
- You want to leverage Humanitix's event discovery for community-focused events
Humanitix's charity model is real and genuine. If your audience cares about it, that's a legitimate reason to use the platform. The brand association has value for certain events. For commercial music events or any event where organiser payout is the priority, Tickify's fee model is more favourable.
Frequently asked questions
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