What should an event sponsorship proposal include?

A short description of the event, the date, venue and expected attendance, the audience in numbers, why the event suits the sponsor, two or three packages with prices and what's included, and a clear next step with a date to decide by. One page is usually enough.

How do I get sponsors for my event?

Work out who your audience is in numbers, list brands that want to reach those people (local businesses are often the easiest start), send a short email asking for a 15-minute call, then send a one-page proposal after you've talked. After the event, send a report showing what they got.

How much should I charge for event sponsorship?

Price each package by what it's worth to the sponsor: how many of the right people see their brand, and how. Start with what similar local events charge, set your recommended package at a price you'd be happy to accept, and be ready to include tickets or extra posts rather than cut the price.

When should I approach sponsors?

A few months before the event, before your promotion starts, so their brand can appear in your announcements, posters and emails. Bigger sponsorships can take longer to approve.

What's the difference between a sponsorship letter and a sponsorship proposal?

A sponsorship letter or email is the first approach, asking for a conversation. The proposal is the document you send afterwards, with your audience, packages and prices.

What do sponsors want in a post-event report?

Proof of what they got: attendance, where their brand appeared before, during and after the event, photos, and any reach numbers you have. End with an offer to come back for the next event.

Free templates · 2026

Event sponsorship proposal template

Everything you need to land a sponsor and keep them: an outreach email, a one-page sponsorship proposal and a post-event sponsor report. Free, in Word, no sign-up.

Download the proposal (.docx)Download the sponsor report (.docx)

Works in Word, Google Docs and Pages.

Reviewed by Crawford Sudarshan, Co-Founder & COO, Tickify · Updated November 2026

How to get sponsors for your event

1
Know your audience in numbers
Sponsors are buying access to your crowd. Gather what you can back up: past attendance, ages, where people come from, your email list and social following.
2
Make a list of brands that want that crowd
Start local: bars, food and drink brands, shops, gyms and services whose customers look like your audience. A smaller brand that's a good fit is easier to land than a big one that isn't.
3
Work out what you can offer
Logo placement, social posts, signage, stage mentions, a sampling or activation space, tickets for their team. Group them into two or three packages.
4
Send a short outreach email
Lead with why their customers are your audience, and ask for a 15-minute call, not money. Use the email template below.
5
Send the proposal after the call
Within a day of talking, send the one-page proposal tailored to what they told you they care about, with a date to decide by.
6
Deliver, then report back
Do everything you promised, take photos of their brand on the night, and send the post-event report within two weeks. That's what gets you the renewal.

1. Sponsorship outreach email

Copy it, fill in the brackets and keep it this short.

Subject: [Event name] x [Brand]: partnership idea Hi [first name], [One line that shows you know them: a campaign, a product or an event they've backed.] I run [event name], a [type of event] in [city]. Our crowd is [who they are, e.g. 25 to 34-year-olds who go out most weekends], which looks a lot like your customers. The next event is on [date] at [venue], and we're expecting [number] people. I have a one-page proposal I can send if it's worth a conversation. Could we talk for 15 minutes? I'm free [day and time] or [day and time]. [Your name] [Event name] · [phone]

Personalise the first line

Mention something specific: a campaign, a product, an event they've backed before. One sentence is enough.

Lead with the fit, not the ask

Say why their customers are your audience before you mention packages.

Keep the ask small

Ask for 15 minutes, not a cheque. The proposal comes after the call.

Offer two times

Two specific options make it easy to say yes.

2. One-page sponsorship proposal

Send this after your first call, not with the cold email. The template has the event details, your audience in numbers, three reasons to sponsor, and three packages side by side (supporting partner, presenting sponsor and naming rights) with a clear next step.

Fill in the audience numbers first. They're what sponsors read, so only use figures you can back up.
Mark one package as recommended, priced at a number you'd be happy to accept.
End with a real date to decide by, such as when your promotion starts.

Download the proposal template

3. Post-event sponsor report

The proposal gets you the deal; the report gets you the renewal. Send it within two weeks of the event. The template covers the event at a glance (tickets sold, sell-through, attendance), who came, everywhere their brand appeared before, during and after the event, highlights and photos, and an offer for next time.

Download the report template

See how much sponsorship you need with the event budget template and calculator.
Plan the sponsor's moments on the night with the event run sheet template.
Get the word out: how to promote an event.

On Tickify

Your sales numbers and attendee list export give you the attendance figures for your sponsor report. Tickify is free for organisers: buyers pay the booking fee, with card processing included, so you keep the full ticket price. See pricing.

Start selling tickets

Event sponsorship proposal template

How to get sponsors for your event

Know your audience in numbers

Make a list of brands that want that crowd

Work out what you can offer

Send a short outreach email

Send the proposal after the call

Deliver, then report back